Fabric.com, a subsidiary of Amazon, is an online retail business that specializes in fabric and sewing notions. Allyson was asked to create a fresh, yet subtle, look for the email campaigns.
This is a complete re-design of Fabric.com’s email blast. Allyson designed all elements and included an area for variable data that would draw upon previous purchases and visits to the site that the particular recipient had made in the past. She coded the email in Silverpop, the CMS system used to coordinate email design among the various departments.VISIT PROJECT