Fabric.com Homepage Heroes

Fabric.com, a subsidiary of Amazon, is an online retail business that specializes in fabric and sewing notions. Allyson was tasked with combining the needs of merchandising and marketing to create a pleasing, informative, and clickable visual to help drive sales.

Each week, Allyson designed and produced three to four heroes to fit the homepage of Fabric.com’s site. Each one would feature either a sale on current inventory or a new line of product being introduced. Each month, Allyson would also create new hero images for each sales category.

All of these graphics were created in Adobe Photoshop.